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Friday, April 8, 2011

LIC South Central Zone Recruitment 2011 Direct Sales Executives (DSE) Jobs Vacancy Date Form

South Central Zonal Office, 
Secretariat Road, 
Hyderbad 500063
Tele-040 23232892

Engagement of Direct Sales Executives

LIC of India proposes to engage Direct Sales Executives for various offices of the Corporation purely on a contract basis for a period of three years only under the jurisdiction of South Central Zonal Office. The approximate number of Direct Sales Executive required will be 933. The number of engagements may be changed during the selection process depending on the requirements of the office.


a) Qualification:
Applicant shall possess the Bachelor’s Degree of a University established in India under a statute. Preference may be given to those applicants who possess a Bachelor Degree or Diploma in Marketing /Management. Good working knowledge of English and also one.

Regional language preferably local language is desirable. Knowledge of soft skills such as Power Point / Word / Excel would be additional advantage.

The applicant shall have completed 21 years of age and not more than 35 years of age as on 01.05.2011 (cut-off date).

Direct Sales Executives, on engagement will be paid monthly remuneration, which will be entirely performance based. The quantum is dependent on DSE’s achievement of specific business benchmarks and performance of assigned tasks to the satisfaction of Corporation.

a) Selection will be made on the basis of a written test (if necessary), followed by an Interview of candidates who qualify in the written test. Written Test (if any) may be held at the centre where Direct Marketing Unit applied for is located. The written test (if any) will be of Objective Type covering Sales aptitude Test of Reasoning, Numerical Ability and General Knowledge. The date and venue of the written test, if to be conducted, will be communicated to the eligible candidates through email and also posted on the website under link “Careers” and then “ENGAGEMENT OF DIRECT SALES EXECUTIVES”. Candidates are advised to check the site for this purpose.

Interview: Candidates successful in the written test (if conducted) or eligible candidates will be called for an Interview. The Corporation reserves the right to restrict the number of candidates to be called for written test and/or interview commensurate with number of Direct Sales Executives to be engaged and the decision of the Corporation in this regard shall be final. No correspondence will be entertained in this regard.

For all candidates (other than SC/ST category): Rs.100/- (Rs. One hundred only). The application fee shall be paid by cash only at the cash counter during cash hours only of any Branch office of Life Insurance Corporation of India under Account Code 114034.

Candidates are necessarily required to apply On-line through LIC’s website under the heading “Careers” No other means/mode of applications will be accepted.

Applicants are first required to go to the LIC’s website and click on the “Careers” to open the link “ENGAGEMENT OF DIRECT SALES EXECUTIVES”. Thereafter, open the Recruitment Notification and take a print out of the entire Recruitment Notification.

Candidates satisfying the conditions of eligibility as on 01.05.2011 are required to log in to LIC’s website under the heading “Careers” for submission of applications on-line.

Programme Dates:
Opening date for Collection of fees at Branches of LIC: 06.04.2011
Opening Date of On-Line Registration 07.04.2011
Last Date for acceptance of Application Fees 25.04.2011
Closing Date for On-line Registration 26.04.2011

For complete details visit:

The story of insurance is probably as old as the story of mankind. The same instinct that prompts modern businessmen today to secure themselves against loss and disaster existed in primitive men also. They too sought to avert the evil consequences of fire and flood and loss of life and were willing to make some sort of sacrifice in order to achieve security. Though the concept of insurance is largely a development of the recent past, particularly after the industrial era – past few centuries – yet its beginnings date back almost 6000 years.

Life Insurance in its modern form came to India from England in the year 1818. Oriental Life Insurance Company started by Europeans in Calcutta was the first life insurance company on Indian Soil. All the insurance companies established during that period were brought up with the purpose of looking after the needs of European community and Indian natives were not being insured by these companies. However, later with the efforts of eminent people like Babu Muttylal Seal, the foreign life insurance companies started insuring Indian lives. But Indian lives were being treated as sub-standard lives and heavy extra premiums were being charged on them. Bombay Mutual Life Assurance Society heralded the birth of first Indian life insurance company in the year 1870, and covered Indian lives at normal rates. Starting as Indian enterprise with highly patriotic motives, insurance companies came into existence to carry the message of insurance and social security through insurance to various sectors of society. Bharat Insurance Company (1896) was also one of such companies inspired by nationalism. The Swadeshi movement of 1905-1907 gave rise to more insurance companies. The United India in Madras, National Indian and National Insurance in Calcutta and the Co-operative Assurance at Lahore were established in 1906. In 1907, Hindustan Co-operative Insurance Company took its birth in one of the rooms of the Jorasanko, house of the great poet Rabindranath Tagore, in Calcutta. The Indian Mercantile, General Assurance and Swadeshi Life (later Bombay Life) were some of the companies established during the same period. Prior to 1912 India had no legislation to regulate insurance business. In the year 1912, the Life Insurance Companies Act, and the Provident Fund Act were passed. The Life Insurance Companies Act, 1912 made it necessary that the premium rate tables and periodical valuations of companies should be certified by an actuary. But the Act discriminated between foreign and Indian companies on many accounts, putting the Indian companies at a disadvantage. 

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